Following the successful promotion of last night’s Denver Broncos – New England Patriots matchup as Manning — Brady XIV, NBC executives were quick to promote next week’s Sunday Night Football game between the New York Giants and Washington Redskins using the same roman numeral format, underscoring the Super Bowl-level importance of the game. However, only hours after debuting a new campaign centered around star quarterbacks Eli Manning and Robert Griffin III, NBC decided to pull the ads — which billed the game as Manning II — RG III III — after realizing how confusing they were to viewers. “Last night’s Manning — Brady XIV was a modern classic — maybe the most exciting game of football this year,” said NBC Sports executive producer Sam Flood. “As such, we at NBC felt compelled to ‘keep a good thing going’ with next week’s great NFC East matchup between two longtime rivals. Unfortunately, the fine folks in creative at NBC failed to realize how difficult that would be with two quarterbacks who need [...]
Too bad all his on-ice interviews don’t go this way.